An APIs swarm for your business

The integration through WhatsApp API

Published by Vanessa - May 6, 2019

How to manage the WhatsApp APIs swarm 🐝

WhatsApp is together with Messenger, WeChat, Telegram, etc. one of the biggest messaging service.
To tell the truth, from the latest surveys WhatsApp seems to be the most known and used in the world. (Read more about this on our article Whatsapp Business, a gold mine for enterprises!)

Programmatic access via WhatsApp API could be a fundamental requirement to create chatbots, support systems, marketing strategies or other services. Integrating the software already used in your company with the APIs is undoubtedly a winning weapon for business growth.

🐝 Cool! But what are APIs and how do they work?

We at Mercury’s staff like to describe them as "opportunities for integration and operational efficiency".
These are tools that can create interaction between different systems. Creating interaction can bind various activities and increase business performance.

Technically speaking, an API (Application program interface) is a set of routines, protocols, and tools for building software applications. Basically, an API specifies how software components should interact. A good API makes it easier to develop a program by providing all the building blocks; a developer then puts the blocks together.

But let's leave the technical aspects aside for a moment...

💰 The million dollar question is: how can we use WhatsApp API to improve our business?

💥 Obvious! By adding Mercury to your way of working!

The easiest way to integrate WhatsApp into your business ecosystem is to use the APIs made available by Mercury. Our unofficial client makes your life very easy!
WhatsApp API will allow you to manage different WhatsApp interfaces (an also WhatsApp Web), through which you can easily communicate with your customers.

⚡️ Don’t waste time! Let’s create your WhatsApp or WhatsApp Business account and contact our support team to find out the solution tailored for your company.

Mercury, to the target and beyond! 🚀